[SGVLUG] Fwd: Web Spinners Mtg Feb 2nd - SEO Keyword Selection Methods

[matti]

fyi - 

I've always enjoyed these meetings...

peter is also very active with lampsig

best
matti

--- Peter Benjamin <pete at peterbenjamin.com> wrote:

> Date: Mon, 28 Jan 2008 23:33:44 -0800
> To: "Web Spinners 2008/02":;
> From: Peter Benjamin <pete at peterbenjamin.com>
> Subject: Web Spinners Mtg Feb 2nd - SEO Keyword Selection Methods
> 
> http://lawebspinners.org
> 
> 
>    Web Spinners Meeting Announcement
> 
> 
>    Topic:  SEO Keyword Selection Methods
>    Speaker:  Peter Benjamin
> 
>    Date: Saturday, February 2nd
>    Time: 10:00 AM to 2:00 PM 
> 
>    Location:
>       Westside Pavilion Mall, Community Room A
>       3rd Floor (top) behind Food Court at East End of Mall
>       10800 West Pico Blvd., Corner of Overland Avenue 
> 
>    Donation: $5 (voluntary to cover room rental)
> 
>    Open to the general public.   LACS Members Welcome
> 
>    Contacts:
>       Daniel Culbertson 310.450.4013 - theman at compuserve.com
>       Peter Benjamin 310.319.9215 - Pete-ws at peterbenjamin.com 
> 
> 
> Search Engine Optimization is highly dependent upon keywords.
> There are many methods for creating a keyword list.  The best
> methods are those that are market proven to increase the hit
> rate to the maximum.  A systemic, algorithmic approach to
> create a "prioritized, weighted keyword pair list" is one
> successful method.  Many iterations and correlations can be
> added to creating such a list.  
> 
> Peter Benjamin will go over the methodology he has used
> in many web sites.  Included will be the submission of several
> lists, the merging, and prioritization by both the web master
> and the client's experts (themselves), followed by double
> checking the top 1/3rd at Overture.com for related keywords
> that might perform better, and the final salting into the
> web pages, in both visible, surfer readable text, and hidden
> text in META tags, IMG (image) tags, special paragraphs,
> navbar text, and domain names, pathnames, and file names.
> 
> A focus will be on creating the "Landing" page you hear
> so much about, and how to really ramp up the hit rate
> against researched competitors.
> 
> While there are additional criteria things for the entire
> web site to get "more juice" to reach the top position.
> Those things, like link lists, link exchange, and purchasing
> positioning and is it worth it, are OUTSIDE of the scope
> of this meeting.  
> 
> 
>    Agenda 
> 
> 10:00 - Intro 
> 10:15 - SEO Keyword Selection Methods
> 12:00 - Lunch 
> 12:45 - News by Daniel Culbertson 
>  1:10 - SEO Keyword Selection Methods (continued)
>  2:00 - Fini 
> 
> 
> ******************************************************
> 
>    Location:
> 
> Westside Pavilion Mall
> Community Room A
> 3rd Floor (top) behind Food Court at South-East End of Mall
> 10800 West Pico Blvd., Corner of Overland Avenue
> Los Angeles, CA  90064
> (310) 474-6255  Management Office (closed on Saturdays)
> 
> Free Parking - Parking Lot structure at South-East end of Mall.
>       Enter from Overland, just south of the mall.
> 
> 
>    Directions:
> 
> http://www.westsidepavilion.com/directions.asp
> 
> The parking you are directed to is at the south east corner of
> the mall three levels up.  Enter from Overland just south of
> the mall.
> 
> >From 405 Freeway North or South, go 10 East - see 'From 10" below.
> >From 10 East or West, exit at Overland, turn into the parking
>   structure just before the mall onto the "Express Ramp".  Exit
>   the second driveway (not the roof, but the top of the south
>   parking structure) and park near the doors to the food court.
> 
> Community Room A is behind the main food court along the main
> corridor to the south and then east of the rest rooms.
> 
> FROM the Mall's West End - Community Room C (the old location):
> Walk east the entire length of mall, through Nordstorms if it is
> open (at 10am), otherwise go down and cross Westwood Blvd in
> the crosswalk, then go to the third floor and the food court.
> 
> 



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